Publisher THQ has announced that unexpected hit Metro 2033 has sold 1.5 million units since its release in March 2010 on the Xbox 360 and PC. Many believe, THQ included, that if the game was marketed more efficiently, it would have brought in some serious profit for the publisher.
Metro 2033 is a survival horror title developed by Ukrainian based developers, 4A Games. The post-apocalyptic subterranean shooter brings you into the rather claustrophobic setting of a Metro System, where you fight humans and mutants trying to take you down. Bringing the same level of tension you would see from games like Dead Space and Resistance.
THQ unfortunately didn’t see the potential the game possessed and were left speechless when the game received positive feedback from critics. However, the game has found itself a cult following and the sales milestone reflects that. Rich Williams, SVP of Global Marketing at THQ told Joystiq recently:
Metro 2033 released to critical acclaim and disappointing sales. The reality is, back then, THQ didn’t market the game and we’re very aware of that.
Williams assured everyone that upcoming sequel Metro: Last Light will get the proper marketing treatment, with him saying, “We’re absolutely committed to marketing Metro: Last Light appropriately.” With the first game still selling so well, even though not many knew about it, you would expect THQ to have a winner with Last Light, if it is indeed marketed properly.