Rockstar has always been known for delivering quality games, though the knock on them has always been that they take a long time to do it and spend a lot of money getting them there. That’s no surprise since Rockstar games tend to have tons of depth that causes players to spend dozens if not hundreds of hours playing them. So the latest news that development cost on Max Payne 3 could run north of $100 million isn’t all that surprising. According to some folks rough calculations that means that Max Payne 3 will need to move over 4 million copies just for the company to break even. That seems almost ridiculous, but this isn’t the first time Rockstar has been staring at this scenario.
Anybody remember a little game called Red Dead Redemption? The same type situation happened with that game and we all know about the huge success that turned into, through tons of awesome DLC and great community engagement that game has sprouted the kind of legs that few ever do. People still play Red Dead Redemption like it just came out. If these numbers are anywhere close to accurate then no doubt that Rockstar is playing a bit of Russian roulette. The first two Max Payne games sold a combined 7 million copies and the word is that most of those sales came on the first installment. The market is different now though and Rockstar seems to be changing Max Payne to meet that market so it’s hard to say. This definitely isn’t a strategy that I would recommend or condone, but after what they have done with their games over the last few years I wouldn’t bet against them, would you?