According to Scott Rohde, VP of SCEA, Sony will not lose any money when it releases the PlayStation Vita. If true this is noteworthy because almost every notable console in the recent past has lost money when it was first launched. Even at the original price points that a lot of people felt where really high, Sony still lost money. In fact, Sony has lost money at launch on both the PS2 and the PS3, but apparently not with the PlayStation Vita.
In an interview with GameTrailers, Rohde makes this statement:
I think that we’re going to do very well with this, and this price point – it’s also not going to lose money for us on day one. We’re going to do well with this thing.
This statement raised a bit of concern from some gamers because they felt that the way Sony would be able to hit the price points that they announced were by reducing the quality of the components used to manufacture the Vita. At least initially that doesn’t seem to be the case as all indications from folks who have actually had a chance to play with the PlayStation Vita say that it is in fact quite well-built and solid. In either case, we will see if Sony’s hope hold true and whether they can finally start to make a dent in Nintendo’s domination of the handheld market. If you want to listen to it for yourself, check the video below and skip to about 1:58