Well folks what does this mean? Hard to tell at this point, I mean MLG is great but its still in its infancy, its less mainstream than UFC. But there is nothing to say it won’t keep expanding and growing to possibly become as huge as some other “sports” that some people thought would never get off the ground, can anyone say World Series Of Poker? A few years back no one ever thought it would be as big as it is and now the winner gets like a million bucks, could MLG get to be that big we think so. And we must commend Sony on the shrud move of putting up the prize money and thus making them the exclusive console for the 2009 EA SPORTS Challenge Series, though if it turns out to be big Sony may wish they had put a multi-year deal in place because Microsoft will definitely want to get in on the action if it turns out to be a winner and we could see a bidding war. At this point though it looks smart, it only cost Sony 170K but in the end it could be much more valuable than that small amount of money.
This could be big, MLG could be big could you imagine if they could get people to watch online games the way they watch real ones, root for their favorite players, you have to have vision to see it but it could happen. Imagine watching the Madden Championships on ESPN or ESPN2, I know that seems crazy but a few years back people thought watching poker on TV was nuts too right.
EA Sports and Major League Gaming today announced a collaboration to bring the 2009 EA SPORTS™ Challenge Series to gamers around the world. Beginning this summer, MLG will operate live and online qualifying competitions for multiple titles from the EA SPORTS line-up. Best Buy, one of the nation’s leading gaming retailers, continues its commitment to the EA SPORTS Challenge Series as presenting partner for the competitions. The 2009 EA SPORTS Challenge Series will be played on the PLAYSTATION®3 computer entertainment system.
MLG and EA SPORTS are also teaming to create new online offerings for the EA SPORTS Challenge Series, allowing for competitors to join the 2009 EA SPORTS Challenge Series online for the first time. Both online and live competitors in the 2009 EA SPORTS Challenge Series will be competing for cash and prizes totaling $170,000, made possible by Sony Computer Entertainment America Inc.
“Working with EA SPORTS has been a dream of ours for some time. Together, we’ll bring the intensity and excitement of competitive video gaming to sports fans across North America,” said Matthew Bromberg, president and CEO of Major League Gaming.
“For nearly a decade, the EA SPORTS Challenge Series has represented what our brand is all about —competition and a passion for sports,” said Steven Chiang, senior vice president, EA SPORTS. “In partnering with MLG and Sony Computer Entertainment America Inc , we’re going to offer our consumers the chance at competition like they’ve never had before, at the highest levels of gaming, and with all the bragging rights on the line.”
“As the partnership with EA SPORTS and MLG takes the Challenge experience to the next level, Best Buy is committed to making sure gamers have everything they need to successfully compete live and online,” said David Benson, Merchant Director, Gaming. “We bring together the knowledge, products and services for players to make the most of their gaming and entertainment experience.”
EA SPORTS and MLG will launch the first event of the 2009 EA SPORTS Challenge Series in Dallas, Texas, on August 29-30. For more information about the 2009 EA SPORTS Challenge Series, visit www.easportschallengeseries.com.