According to a recent survey conducted online by Harris Interactive on behalf of Netflix among nearly 1,500 TV streamers (online U.S. adults who stream TV shows at least once a week) found that binge watching is a widespread behavior among this group, with 61% binge watching regularly. If the common perception of binge watching was a weekend-long, pajama-wearing marathon of TV viewing, survey respondents don’t see it that way. A majority (73%) defined binge watching as watching between 2-6 episodes of the same TV show in one sitting. And there’s no guilt in it. Nearly three-quarters of TV streamers (73%) say they have positive feelings towards binge streaming TV.
TV streamers overwhelmingly agreed. 76% of TV streamers say watching multiple episodes of a great TV show is a welcome refuge from their busy lives. 79% said watching several episodes of their favorite shows at once actually makes the shows more enjoyable. And three-quarters (76%) also say streaming TV shows on their own schedule is their preferred way to watch them.
I don’t usually put much validity into these kind of random surveys because they are often skewed, but these results seem on point to both my personal preferences and that of my friends. People want to be able to watch what they want, when they want and services like Netflix, Hulu and others allow us to do that. I’m personally all for it with another major benefit being that I hate commercials and hate waiting to find out what happens.