Today Google ended the long speculation on what their new Android operating system would be called. Teaming up with Nestle, Google announced that Android 4.4 would be named Android KitKat after “Nestlé’s popular chocolate and wafer confectionery”. This likely comes as a surprise to those who thought the new OS would be called Android Key Lime Pie. However Marc Vanlerberghe, Director of Android Marketing, stated that “We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favourite among the team since the early days of Android.”
In conjunction with the release of Android KitKat, Nestle will mark more than 50 million KitKat bars – linking them to www.android.com/kitkat “in 19 countries including Australia, Brazil, Germany, India, Japan, Dubai, Russia, the United Kingdom and the United States.” Additionally, consumers will have the chance to win prizes that include “Google Nexus 7 tablets, and credits to spend in Google Play, Google’s online store for apps, games, music, movies, books and more.”
So what do you think about the new name? Personally, I like the shift to more “branding”. Do you? Hit up the comments and let us know!