The high demand for the PlayStation 4 is pleasing to see and it would seem that Fergal Gara, Sony Computer Entertainment’s UK and Ireland managing director, would agree and has described it as a “good problem to have”, but is insisting that Sony is taking the problem seriously. Gara said the amount of pre-orders was the highest they had seen in 20 years in the business meaning that Sony has “a situation to manage” as a result.
Gara was speaking in an interview with the Official PlayStation Magazine and said they need to help retailers manage their customers’ expectations:
“As an ex-retailer myself I understand this at least as well as anyone else: we need to help retailers manage the expectations of their customers and not let them down. And that is why we advise them that, from August 5, they should not guarantee anyone they will get their unit on day one.”
He also said that Sony is making sure that retailers aren’t promising things they can’t deliver and is working out how much stock each retailer will have:
“We are going to be looking at a sell-out situation and chasing demand, it’s a problem, it’s kind of a good problem to have, but it is a problem and we’re trying to manage that as responsibly as we possibly can.”
Hopefully Sony will have sufficient supply of PS4 consoles and there will be no delays for the console in Europe like there was with the PS3. Have you pre-ordered a PS4 or are you going to wait a little before purchasing a next-gen system? Please let us know in the comments below.