PayDay 2 Is Already Profitable Thanks To Pre-Orders

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Starbreeze Studios has revealed the interesting news to their investors that PayDay 2, the sequel to the downloadable FPS hit PayDay: The Heist, has already become profitable which is incredible considering that the game hasn’t even been launched yet. It has achieved this feat solely based on the amount of pre-orders that the game has received and it is great news for a game that isn’t backed by a massive marketing machine and doesn’t cost too much for the average gamer to buy.

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Turning a profit just on pre-orders is very impressive 

Here is what Starbreeze Studios said to their investors (translated by GameReactor):

“Today Starbreeze has once again demonstrated that our strategy of focusing on our own properties is correct. Not only have we managed to deliver a desirable product in PayDay 2 but also executed a promotion that few companies of our size can. We now look forward to the royalty income that can secure the company’s development of its own IP in the future.”

“That Payday 2 generates revenue for the company six days before the release is of course very unusual for games of this size and strengthens the long-term nature of our strategy.”

PayDay 2 releases for the PC via Steam on August 13th and on the PlayStation 3 and Xbox 360 between August 13th -16th but unlike the PC version, it will also be available at retail for the consoles. Does this success mean that PayDay 3 is guaranteed? Please let us know what you think in the comments below.

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Alex Elliott

Alex Elliott

Senior Writer at ZoKnowsGaming
I'm a big gaming fan who has been playing games since ever since Pokemon Yellow was released in the year 2000. I'm just glad that there are decent rugby games on the PS3 now after years of nothing. I need another Uncharted game...NOW!!!!!
Alex Elliott