Yesterday the news was being reported that Sony had informed European retailers to cease taking pre-orders for the PlayStation 4, which caused people to think that there is some concern over the stock levels of the next-gen console. This would not appear to be the case as MCV is reporting that Sony implemented the pre-order limitations to ensure that there are still some PS4 consoles available on store shelves on launch day and that there are no shortages of the console.
There is a quote from an unnamed source in the report that states that Sony wants consoles you can buy on the day, as they don’t want consumers defecting to their rivals. The source states: “…[Sony] doesn’t want consumers who couldn’t buy PS4 to buy Xbox One instead”. A senior retail executive at an unnamed company also told the site that the PS4 orders are a good sign: “It’s a sign that we are at the start of a huge period for games – one unlike we’ve seen before with two consoles of this scale coming at the same time.”
MCV contacted Sony for comment on the matter and a spokesperson gave this statement:
“Sony Computer Entertainment Europe does not comment on production and we have no further information to share at this time on our release strategy for PlayStation 4 which is scheduled for launch this holiday season.”
This is an interesting tactic from Sony especially concerning the stopping pf pre-orders for the console but it is rumored that Microsoft may do a similar thing with the Xbox One soon. Which console are you planning to get and have you pre-ordered or are you planning to get one on the day? Please let us know in the comments below.