The current plan is to start in Asia with new items that will be intended for leveling up purposes only. As if it isn’t already easy enough to level up in. Not that I think that’s a bad thing, I just think it’s funny players need even more assistance. However, I do think it’s good because when you love a game enough to play it for so long, you level up alts. And that’s where the real pain in the butt can be. So while I may think it’s a little silly to make it even easier to level up in the game, it also makes sense to me for long time players.
Community Manger Bashiok had this to say:
For players who are already interested in the in-game items we offer, such as Pet Store pets and mounts, the benefits of an in-game store are pretty clear. We think everyone would appreciate the convenience of being able to make such purchases without having to leave the game, and ultimately that’s our long-term goal for the system, though there’s quite a bit of work involved in retrofitting those existing items into the new system.
This kind of ticks me off. Benefits of an in-game store are pretty clear? Yeah, no kidding, for you Blizzard, not for us. I’d much rather earn my loot in-game, thank you. I seem to be in the minority though, as apparently player feedback and where their money is going is how they have been determining what they add to the cash shop. Of course it makes sense. It just really makes me mad to pay a subscription fee on top of all that. I think the least they could do is start offering subscribers some rewards after all these years of this nonsense.