Today Pandora announced their newest feature for their listeners, Pandora Premiere, which will give “listeners the opportunity to preview upcoming album releases in their entirety before they go on-sale.” Pandora Founder and Chief Strategy Officer, Tim Westergren said, “Pandora Premieres represents a great new discovery platform for our more than 200 million registered users and an equally powerful vehicle for artists, both established and emerging to reach new audiences. Never has so targeted a program been delivered on such a massive scale.”
So how do you enable this new feature? According to the press release, Pandora Premieres can be added by simply typing “Pandora Premieres” into the search area. Pretty simple to say the least. However, if that proves a bit difficult, users can go to: pandora.com/premieres and achieve the same results.