If recent analysis is to be believed, a large group of iPhone users apparently refused to upgrade to iOS 6 until the Google Maps app for iOS was released. According to ad exchange MoPub, the 12,000 apps it supports saw a 29 percent increase in unique iOS 6 users in the five days after Google Maps for iOS was released. Chitika reported just 0.2 percent growth immediately after the launch, however that seems to be because a lot of people waited until the weekend to perform the rather larger update.
MoPub monitors over 1 billion ad impressions a day across more than 12,000 apps and a dozen ad networks, which makes it a pretty reliable data source. MoPub provided TechCrunch with data that showed a 13 percent increase in iOS 6 users just from Monday to Wednesday, which seems to indicate that a large number of people switched to the latest Apple mobile OS as soon as Google Maps’ standalone app was released. From a personal perspective, I have several coworkers who noted the lack of Google Maps as the main reason they hadn’t updated so this isn’t hard to believe.
MoPub’s CEO was quoted as saying:
“We observed since the launch of Google Maps for iOS 6 a 30 percent increase in unique iOS 6 users, and we think it’s related to Google Maps. It verifies the hypothesis that people were actually holding back to upgrade until Google Maps was available.”
Apple will probably never admit it but there is no denying the pent-up demand for Google Maps, the standalone app was downloaded over 10 million times within the first 48 hours of its release. On another personal note, the morning after it was released, I woke up and got wind of it on Twitter, I immediately popped over to the App Store and installed it. I hadn’t used Apple Maps much after getting frustrated with it after using it a few times early on. For me, Apple Maps has been confined to the last page of my iPhone in a folder with other apps that I don’t use but can’t uninstall.
So we know what the data seems to indicate but we want to hear from all of you. Were you one of those folks that waited until Google Maps was released before upgrading to iOS 6? Hit up the comments and let us know.