Apple and Google are teaming up to place a bid of more than $500 million to buy Kodak’s patents out of bankruptcy, according to a report by Bloomberg. I know that some of you might have had to double take when you saw that headline, we did too. As everyone is aware, Apple and Google are locked in a pretty nasty battle for smartphone dominance and have been engaged in some pretty nasty skirmishes over the last few years, though Apple has yet to go after Google directly, instead they have taken to going after their smaller and less cash flush partners.
Both companies partnered earlier this summer, leading two separate consortia in an attempt to buy this same set of 1100 patents but it seems those earlier partnerships fell through and the two companies decided that it was simpler to just cut the middlemen out and team up directly.
If this does in fact to prove to be true, the rest of the industry better hope this doesn’t become a habit. The combination of Apple and Google working together on a regular basis would be almost unstoppable. This would represent a major shift for Apple and may be Tim Cook showing that he isn’t Steve Jobs and that he won’t always do business like him either. To be fair, if this is true and it works out, it could be a strategic shift that proved to be a turning point for a company that is already in a class all its own. Whichever way this turns out, it should be interesting to watch. Keep it locked right here and we will keep you informed as this story develops.