Grand Theft Auto is a mammoth of a franchise, nearly every gamer past and present has had a run in with at least one of its many great titles. Not many were surprised when Take-Two Interactive CEO Strauss Zelnick announced that the series has sold 125 million units since its first PSOne outing all those years ago at a conference recently.
Zelnick made the announcement recently at the Credit Suisse 2012 Technology Event, citing the series’ success to not making it an annual release like Activision’s Call of Duty series.
“It’s our view that if you want intellectual properties to be permanent, then you run the risk in that circumstance of having consumers fall out of love with that franchise. [Activision] obviously views the world differently,” he said
He then mentioned how the Call of Duty series has started to slump in sales each year, once again citing the annual release as its main issue and how they try to swerve away from such a problem.
“That’s never been the case with one of ours. Ours do better each time. Our view is it’s hard to make permanent intellectual properties if you annualize it, with the exception of sports titles. So far that’s proven to be the case. IP that is annualized eventually seems to hit the wall and we don’t want our IP to hit the wall.”
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