Although game sales in general remain in a steady decline and the doom-mongers predict the end of dedicated handheld gaming devices, Nintendo has bucked the trend by actually increasing sales this September as opposed to the same month in 2011. Overall sales of Nintendo 3DS software increased by 89 percent from the same period a year ago. The best-selling titles included New Super Mario Bros. 2, which sold more than 295,000 units in its second month, as well as Mario Kart 7, Star Fox 64 3D, Kid Icarus: Uprising and The Legend of Zelda: Ocarina of Time 3D, which all saw sales increases compared to last month.
Nintendo is quick to pin the success on the launch of the new 3DS XL. Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing said that; “Nintendo 3DS XL continues to galvanize our Nintendo 3DS business Hardware sales are up, software sales are increasing exponentially and the attach rate is growing stronger every month. With a great slate of upcoming games, including Paper Mario: Sticker Star, which arrives exactly one month from today, we like our position heading into the crucial holiday selling season.”
It certainly does seem like there are plenty of new 3DS owners who have jumped on board with the XL model, perhaps those that were waiting for the inevitable hardware redesign. The resurgence of sales for games like Mario Kart 7 and Starfox 64 suggest these new owners were keen to check out what they had been missing for the last 18 months.