Electronic Arts has announced today that Madden NFL 13 continues its record-setting launch performance with new records for both sales and fan engagement through its first seven days at retail (Aug. 28-Sept. 3). Based on internal estimates, sell-through for Madden NFL 13 was up 8 percent year-over-year on HD platforms with more than 1.65M units sold in Week One to mark its best start ever on this console generation. Last week, EA announced that Madden NFL 13 had set a new Day One record on HD consoles as well.
Fans also continued to play Madden NFL 13 in record numbers. In the first week following retail launch, there was a 31 percent increase in the number of online games played year over year with more than 24M contests recorded. That’s the equivalent of a staggering 47,000 NFL regular seasons in just seven days, and, on Labor Day alone, an average of 3,000 Madden NFL 13 games were started every minute.
In addition, Daily Average User (DAU) rates on HD consoles have increased 14 percent over last year, shattering previous franchise records.
Among the additional notable accomplishments for Madden NFL 13 in its first week at retail:
- There were more than 1.4M fans who connected online last week.
- There were more than 702K unique visitors to the enhanced Madden Ultimate Team mode. Fans opened more than 2.6M packs and competed in more than 2.2M challenges.
- There were more than 1.3M unique visitors to Madden NFL Facebook page and 450K Madden mentions on Twitter.
While it appears that not all hardcore franchise players are happy with a lot of the changes, an overwhelming number of players are. For an established franchise like Madden to be breaking all these records at this point in its cycle tells me that in general folks think this year’s installment is taking the franchise in the right direction. Hopefully next year they can keep this up while bringing back some of the features that their hardcore franchise fans covet so much they ended up being left out of this year’s game.