Electronic Arts has announced that Madden NFL 13 had a huge first day, racking up record day one retail sales and record day one online usage. Based on internal estimates, sell-through for Madden NFL 13 was up 7 percent year-over-year on HD platforms with 900K units sold in its first 24 hours on the market, its best start ever on this console generation. The franchise also set a day one online usage record with a 28 percent jump in peak simultaneous users over last year’s first day. We can definitely understand why the game is selling the way it is, it’s quite simply the best game in the franchise to date and we talked about why in our Madden 13 review. For hardcore franchise players, it definitely leaves a bit lacking but it has some nice additions that will make the losses a little easier to cope with.
Not only are fans playing Madden NFL 13, but they’re talking about it. Since the launch of Madden NFL 13 for EA SPORTS Season Ticket consumers on August 24th, there have been 665,464 total social interactions on Facebook and Twitter combined, and the game has been mentioned on average every six seconds on Twitter.