It was announced recently that Star Wars: The Old Republic was moving into a free-to-play model like a few other of its competitors (DC Universe Online, Lord of the Rings Online to name a few), but no real reasons had been given as to why this was the case. Matthew Bromberg, Bioware Austin’s general manager, has now shed some light on the situation and explained that the free-to-play model is hopefully going to encourage fans to continue on with the game.
Bromberg explained in an interview with CVG, that the Star Wars brand awareness is higher than most other MMOs so it must be something else that is putting people off. He said: “We did a lot of research and found that people who gave it a try but left found the subscription to be the biggest barrier. So it was a pretty straightforward decision for us.” There was an admittance that there could be an income drop but it is hoped that players will see value in the experience that they are being offered.
What do you think of Bioware Austin’s reasoning and some of the other comments that Matthew Bromberg made? Please leave your thoughts and opinions in the comments section below.