No Price Cut For PlayStation 3, Yoshida Says System Is In Its “Prime Time”

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A lot of people expected either a PS3 price cut announcement, a revised hardware model or both to come out of Gamescom, unfortunately neither made an appearance. In fact in an interview with Eurogamer, the chief of Sony Worldwide Studios Shuhei Yoshida said that he thought the PS3 was in its ‘prime time’, and that no price cut is necessary.

No price cut just yet…

Yoshida said that: “PS3 is I think in prime time. It’s a great time for consumers to look at purchasing PS3 this year. There are a variety of games coming out and new and exciting games coming out next year.

“At the same time the library of games we are able to offer at a very affordable price – we just announced the Essentials line in Europe. So, for the budget conscious consumer it’s a perfect new platform to join this Christmas.”

When asked if we would see the much discussed ‘super-slim’ PS3 at the Tokyo Game Show this year, Yoshida merely stated that the existence of the machine was a rumor. That’s not a ‘no’ then obviously. What do you guys think? Is the time right for a PS3 price cut or can it maintain it’s current price point in the run-up to it’s successor being released? Would you rather the Vita got a cheaper price instead? Let us know your thoughts.

Via Eurogamer

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Mark Coupe

Mark Coupe

Writer at ZoKnowsGaming
I'm a UK based gamer, as well as being more obsessed with video games and Doctor Who that any adult has a right to be. I keep telling myself I will grow up one day, but certainly not if I can help it.
Mark Coupe