THQ has revealed details surrounding the latest pre-order retail incentive program for WWE 13. Consumers who pre-order WWE ’13 for the Xbox 360 or PS3 at GameStop in the United States or EB Games in Canada (while supplies last) will secure an exclusive piece of popular in-game attire – the ice cream bar t-shirt made famous by WWE ’13 cover Superstar CM Punk.
The t-shirt pays homage to nearly two decades of WWE’s popular dessert manufactured by Good Humor and available for purchase in the 1980s and 1990s. Throughout their existence, the bars – consisting of vanilla ice cream and chocolate coating inside a cookie – featured imprints of several WWE Superstars, including WWE Hall of Famer and WWE ’13 Collector’s Edition focus Superstar, Stone Cold Steve Austin. The ice cream bar returned to popularity in July 2011 as part of CM Punk’s on-air revolution, where he debuted the t-shirt and lobbied for ice cream bars with his likeness as part of his WWE contract negotiation. While CM Punk went on to secure a new contract, as well as a WWE Championship victory over John Cena at Money in the Bank, consumers everywhere can still express their desire for ice cream bars in the form of a fashion statement.
“I guess everyone’s looking for a quote like, ‘The only thing sweeter than a WWE ice cream bar is WWE ’13,’ but I refuse to say such ridiculous things!” said CM Punk.
WWE ’13 is currently in development for the PS3, Xbox 360, and Wii with a scheduled release date of October 30, 2012 in North America.