T-Mobile is the last major carrier in the United States who does not have the iPhone as an official device. AT&T, Verizon Wireless, and most recently Sprint, are all benefiting from what most consider the best smartphone on the market. Yes it’s possible to use the iPhone on the T-Mobile network, and yes there is a good number of users on the network with iPhones, but those numbers are nothing like they could be if they were officially dubbed a carrier for the iPhone.
So is there a price that T-Mobile could offer to carry the iPhone 5? Maybe there is! Sprint signed a 4 year deal with Apple to carry the iPhone, which was valued at over $15.5 billion. We all thought that was a staggering amount to pay, but Sprint’s CEO Dan Hesse stated “We expect the lifetime value of a typical iPhone customer to be at least 50 percent – yes, at least 50 percent – greater than a typical smartphone user, driven primarily by more efficient use of our network and lower churn.” And more recently, he stated “I think the number-one thing was getting the call from Apple that they were interested in at least having the opportunity. We saw no reason to bet against Apple… Today, looking back, I think it was the right decision.”
Could a call and offer amount that is greater than that of Sprint’s be what it takes for T-Mobile to land the iPhone 5 and future iPhones? Would it be worth it? It may be just what T-Mobile needs to right the ship and become a legitimate contender. Then again, it could be too late for a T-Mobile iPhone 5.
What are your thoughts? Hit up the comments and let us know!