It’s common in the gaming industry to find certain studios coming out of the blue with a product that is similar to another already established product. Whether it’s gameplay, characters or storyline, some people will try partake in its success in some way. So you can understand why Gearbox Studios president Randy Pitchford is “astonished” nobody has tried to copy “Borderlands” yet, in what he say’s is an “industry where people do nothing but steal from each other.”
“I’m actually astonished that we’re about to launch a sequel and no one’s stole it from us,” said Pitchford in a recent interview with Gamesutra. “The formula’s right there. No one’s stolen it yet. That’s weird.”
He has a point, Borderlands is quite the unique game, fusing good solid RPG quest giving, loot mechanics and polished shooting gameplay. They actually can consider themselves lucky no one has taking a shot at the formula. And to that effect, Pitchford makes it clear that he is not challenging anyone to steal the game’s style, which is probably out of paranoia.
The dev went on to talk about his frustration while promoting the first in the series without giving away the secret of its gameplay prowess. “When talking about Borderlands 1, it was really confusing, because on one hand we gotta scream from the highest mountain to get attention because it’s a new IP. On the other hand, it’s like, ‘Shit, we don’t want to tell people our secret because then they’re all gonna copy it because it’s so good.'” Maybe it will be a little easier this time around.
Borderlands 2 just wrapped up development and is on its way to certification, with plenty of DLC promised post-release. So start pre-ordering now before it hits shelves this fall.