EA Foresees An All-Digital Future For The Gaming Industry

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The digital versus physical game argument still splits opinions. Outlets such as Steam and PSN now offer day one purchases of new games at generally cheaper prices than you get on the high street, and with Nintendo recently stated that all of their first party releases in the future will also be available to purchase digitally. On the other hand, some players still prefer to actually own a real copy of the game, see it on their shelves, and hold it.

Could we be seeing an all-digital Madden in a couple of years?

The success of the iTunes model and the Sony/Gakai announcement has also indicated that the future seems to be all-digital, something that publisher EA seems to consider will happen eventually. Speaking to GamesIndustry International, the boss of EA Labels, Frank Gibeau, was frank about the changes that are coming.

“It’s in the near future. It’s coming,” he said.

“We have a clear line of sight on it and we’re excited about it. Retail is a great channel for us. We have great relationships with our partners there. At the same time, the ultimate relationship is the connection that we have with the gamer. If the gamer wants to get the game through a digital download and that’s the best way for them to get it, that’s what we’re going to do.”

“For us, the fastest growing segment of our business is clearly digital and clearly digital services and ultimately Electronic Arts, at some point in the future – we’re going to be a 100 per cent digital company, period. It’s going to be there some day. It’s inevitable.”

Gibeau did comment that as long as EA’s customers wanted to buy a physical copy of a game, that option would also be available. What about you guys? Do you embrace this possible all-digital future?

Thanks to GamesIndustry International

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Mark Coupe

Mark Coupe

Writer at ZoKnowsGaming
I'm a UK based gamer, as well as being more obsessed with video games and Doctor Who that any adult has a right to be. I keep telling myself I will grow up one day, but certainly not if I can help it.
Mark Coupe