Yesterday Google announced that another service of theirs, Google Analytics, will now be available as an app for Android owners. For those unfamiliar with the service, Google states that “Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.”
So just how you use the desktop with Google Analytics will be the same way you do for the mobile application. You’ll just have a more mobile optimized version. Check out some of the features below:
- Real-Time: See the number of visitors you currently have and a list of the pages (for websites) or screens (for apps) that are currently popular.
- Dashboard: Monitor the KPIs and user metrics you care about the most. By default, you’ll see your Daily Unique Visitors and your Goal Conversion Rate, but you can customize the dashboard to change which reports, metrics, or segments you see.
- Automatic and Customized Alerts: Google Analytics detects statistical anomalies in your data and can send you an alert when something unusual happens. See either automatic alerts, or customize your settings to send alerts based on your own benchmarks.
For Android owners, the Google Analytics is available now in the Google Play Store for free. For all you bloggers and website owners, check out this app and let us know what you think! And as far as iOS owners … well … we’re waiting.