When we first heard rumors that Electronic Arts would be unveiling a premium subscription service for Battlefield 3 at E3, we thought it would fall by the wayside, with Activision’s Call of Duty: Elite already out since November and bringing in a healthy amount of subscribers. Well Battlefield 3 Premium has done itself fair justice in the near-month it has been out, with over 800,000 players signing up for the service in the first 2 weeks.
EA Games executive vice president Patrick Soderlund talked to USA Today recently and gave his two cents about reaching the milestone, he said, “We are very pleased with the performance so far.” He also talked about the inclusion of premium services in future EA titles, ”We’re actually only two weeks into it, so it’s a little early to tell how this is going to pay off. It certainly it looks very promising right now.”
Battlefield 3 Premium costs the gamer $49.99 and gives you content worth around $75 for those who don’t buy the subscription service. It differs from its Call of Duty counterpart however, instead of giving a more entertainment service model that Activision pushed out, EA has given fans more of a DLC Season pass, with plenty of in-game content. Electronic Arts isn’t quite there though, with Call of Duty: Elite reaching 2 million subscribers in only 6 months, but Rome wasn’t built-in a day and EA will look to push the service in the future.
With two expansion packs already out, the service is in full swing, with another expected in September and Double XP events happening left,right and center, with one coming up on June 2nd, EA is keeping the Battlefield 3 Premium train moving and starting to set themselves firmly as a constant rival for the Call of Duty franchise, about freaking time I might add!