Sony Computer Entertainment America and Taco Bell are teaming up for the “Unlock the Box” promotion to give away one PlayStation Vita (PS Vita) for every 15 minutes to consumers beginning January 26, 2012. Fans will have the chance to win a PS Vita before it becomes available in U.S. stores on February 22, 2012, exclusively through Taco Bell. Every 15 minutes for that long is a lot of Vitas. The fact that the contest runs past the PlayStation Vita’s launch data means you will still be able to pick them up after it launches. I don’t even like Taco Bell like that but I might hit it up one time just to enter.
To enter all you have to do is go to a participating Taco Bell location from January 26 through March 11, 2012. Codes found on Taco Bell’s specially marked $5 Buck Box – which includes a Cheesy Gordita Crunch, Crunchy Taco, Burrito Supreme and medium fountain drink – can be entered online for an instant chance to win a PS Vita prize pack. Prize packs include one PS Vita 3G/Wi-Fi model, one Little Deviants game, one 4GB PS Vita Memory Card, and a choice of one of the following games: ModNation Racers: Road Trip, LittleBigPlanet or MLB 12 The Show.
Consumers can win a PS Vita through a total of three different ways. In addition to “Unlock the Box,” fans can win through Taco Bell’s mobile app by battling their friends on Reality Fighters Dojo, an exclusive augmented reality game experience set on the $5 Buck Box. The third opportunity is by entering an online contest that will encourage users to boast about what they’d be willing to do for a PS Vita. Consumer videos and images that are submitted will be placed in an online gallery where viewers can vote for the winners.
PS Vita will launch in the U.S. on February 22, 2012 and be available at major retailers for $249.99 (MSRP) for the Wi-Fi model and $299.99 (MSRP) for the 3G/Wi-Fi model.