Cricket Communications has announced that its Muve Music service has surpassed 500,000 customers in less than one year. Since its January 2011 launch, Muve Music has grown to become the No. 2 digital music subscription service in the US. In addition, Muve Music’s customers are also demonstrating heavier usage of the service than any other mobile music offering. On a monthly basis, Muve Music customers listen to music on their phone approximately 40 hours and download roughly 300 songs over Cricket’s 3G network. Here are some interesting stats about the service. I didn’t know what to make of this when Cricket announced it last year but it seems that consumers are responding to it.
- On a monthly basis, Muve Music customers listen to music on their phone approximately 40 hours and download roughly 300 songs over Cricket’s 3Gnetwork
- Since Muve Music’s launch in Q1 2011, customers have downloaded more than 500 million songs and listened to more than 1.5 billion tracks
- Monthly, Muve Music’s customer base downloads more than 90m songs and listens to more than 260 million songs
- According to a leading music tracking service, in the month of December, Muve Music’s usage represented more than 90 percent of all tethered streams for the top 300 songs tracked in the mobile applications category, which includes services such as Rhapsody, Spotify and MOG
- More than two-thirds of Muve Music’s customers have at least one active ringtone and ringback tone set in the service
Muve Music is available at Cricket company-owned stores, authorized Cricket dealers and at www.mycricket.com, as well as through select national retailers. Cricket’s Muve Music offering is the first wireless rate plan to include unlimited music. Starting at $55/month, the plan includes unlimited song downloads, ringtones, and ringback tones, as well as nationwide calling, unlimited messaging and 3G mobile data. Muve Music is the first music experience designed specifically for the mobile phone- no syncing, no computers, no cords needed.