Amazon’s LOVEFiLM has announced that they have reached two million subscribers driven by a record number of sign-ups in the fourth quarter of 2011. The Amazon-owned service added hundreds of thousands of new customers that now have access to LOVEFiLM Instant , which provides a unique offering of instantly streamed film and TV series, combined with the vast selection of DVD, Blu-ray and Video Game rentals. This is the fastest customer growth rate LOVEFiLM has experienced since 2009.
LOVEFiLM also announces the introduction of an unlimited streaming-only package which provides access to films and TV shows via LOVEFiLM Instant for an introductory price of GBP4.99 per month. Customers can access the LOVEFiLM Instant digital service through a range of devices including PlayStation 3, Xbox, iPad and a variety of other internet enabled devices.