The iPad 3 Launch And A $299 iPad 2 Should Help Apple Reclaim Lost Sales Due To Amazon’s Kindle Fire
Everyone is waiting on the launch of the iPad 3. That’s no secret! But could the iPad 3 be seen as a means to slow down the Kindle Fire from Amazon? According to Travis McCourt, analyst at investment research firm Morgan Keenan, “the Amazon Fire likely sold 4-5 million units this holiday season … which probably means maybe 1-2 million cannibalized iPad sales at most.” While that could be taking as a hit towards Apple, and it is, it’s still noted that forecasts still have them besting their previous record selling quarter.
With all of that known, and the likelihood of an increased Kindle Fire lineup, could the iPad 3 coupled with a price drop on the iPad 2 put an end to the popularity of the Kindle Fire? Better yet, could the loss of that 1-2 million iPad sales be recovered with this formula? We know that the iPad 3 is coming, and we also know that Apple normally lowers the price of its’ previous iPad and iPhone models when one is released. At best, as sources have pointed out, the iPad 2 would be lowered to $399. However, analysts collectively agree that at $299, the iPad 2 could successfully compete with the Kindle Fire. And we can’t agree more!
Should Apple consider this? Would you be more inclined to purchasing a $299 iPad 2 over a $199 Kindle Fire? Hit up the comments and let us know!