Activision has sold one million premium memberships of Call of Duty Elite after six days. By comparison, the premium subscription services of Netflix, Hulu Plus, Sirius XM and Xbox LIVE each reached one million paid subscribers after approximately one year. Since Call of Duty Elite’s launch on November 8, more than four million gamers have already registered for the new online service overall. Additionally, more than 80,000 Elite clans have been created, 100,000 user-generated videos have been uploaded to Call of Duty Elite and the service has had more than three million daily logins.
This is impressive, at $50 a pop on top of how much the game cost this is a ridiculous amount of revenue generated by one gaming franchise and I just hope they don’t squander it. The problem with franchises that are this successful is that they tend to get complacent and stop innovating and eventually they get surpassed. I hope Activison doesn’t let that happen to them.