Electronic Arts has announced that EA SPORTS has signed the world’s top footballer, Barcelona and Argentina superstar Lionel Messi, to a multi-year endorsement contract that will see him become the global face of the EA SPORTS FIFA franchise. The biggest transfer deal this football season sees the FIFA Ballon d’Or 2010 winner transfer to EA SPORTS and make his debut in March, 2012 on the cover of FIFA Street. We were away for the holidays so I know we are a little late on this one but I think this is a great move by EA Sports, Messi is loved the world over and it gives them somebody to build the franchise around for the next few years.
The multi-faceted partnership will see Messi become an EA SPORTS Football Ambassador. He will become the cornerstone of marketing and advertising campaigns, featured on packaging, and utilized in social media activities around the world for the critically acclaimed FIFA franchise. EA SPORTS will also team up with the Leo Messi Foundation to support social, educational and health care related initiatives for children around the world.