Alright folks, time to check out the all new live action trailer for APB Reloaded entitled“Be All You Can’t Be,” an action-packed trailer that blends live action with game play, and makes cops and criminals out of YouTube celebrities in the process. Filmed on location in Los Angeles, the trailer stars mega-popular YouTube show creators Tobuscus, SeaNanners, Katers17 and SMP Films. They’re all featured prominently in action-packed vignettes that begin as live action scenes and play out as sequences in the game. The vignettes follow the two main factions in APB Reloaded, Criminals and Enforcers, to highlight the urban warfare and PvP mayhem that players experience in the world’s first Free2Play online open-world action game. At times these kind of trailers can be a bit corny, but this one is really good and I love the soundtrack.
The video also showcases the level of self-expression at players’ fingertips with one of the deepest customization engines ever developed for a game. It’s the inspiration behind the title, “Be All You Can’t Be.” In the game, customization goes beyond an avatar and a set of clothes. APB Reloaded allows for deep personalization of character traits, vehicles, even music that’s all about being creative and fearless. It was a shame to see APB have to go away the first time, let’s hope it can stick around this time.
The release of the video trailer marks the launch of a unique Facebook campaign for APB Reloaded. They have developed a Facebook app designed to track and reward influential fans, to invite new players and encourage existing ones to spread the word about the game. The campaign begins by awarding in-game prizes for those who share the live action trailer and get their friends to join in the Free2Play fun in APB Reloaded. Later stages will introduce bigger prizes, new trailers, and ultimately a player museum of in-game and user-generated content. Check it out.