Shattering its own day-one sales records, Activision has announced that Call of Duty: Modern Warfare 3 has become the biggest entertainment launch ever with an estimated sell-through of more than $400 million and more than 6.5 million units in North America and the United Kingdom alone in the first 24 hours of its release, according to Charttrack and retail customer sell-through information. I hate to say it but is anybody surprised by this, at this point it almost doesn’t qualify as news. I’ll tell you what will really be news is when and if sales ever start to decline, I mean they can’t keep this up forever…can they?
This marks the third consecutive year that the Call of Duty franchise has set day one launch records across all forms of entertainment, something no other entertainment franchise in any medium has ever accomplished. Last year, in North America and the United Kingdom, Activision’s Call of Duty: Black Ops had estimated day-one sell-through of $360 million and in 2009, Call of Duty: Modern Warfare 2, set day-one records with estimated sell through of $310 million, according to Charttrack and retail customer sell-through information.
On November 8, 2011, millions of fans attended more than 13,000 midnight openings at retail stores around worldwide. According to Microsoft, after just two days, the number of gamers playing simultaneously on Xbox Live set a new peak concurrency record.
To put these COD sales into perspective, life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for “Star Wars” and “Lord of the Rings,” two of the most successful entertainment franchises of all time.
This is great, now if they could only get Call Of Duty: Elite working.