Google’s Android Market Passed 500,000 Published Apps In September, Does That Number Matter?

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At this point for Google and Apple, application counts are irrelevant. Quality matters much more now. Even still, we can appreciate the fact that Google is closing the gap in number of applications. research2guidance, a “mobile app market intelligence firm”, released some applications numbers for the Android Market and the Apple App Store. According to the press release, “The actual total number of applications published on the Android Market leapt to over 500,000 in September 2011. In the meantime, the Apple App Store stands at just over 600,000 successful submissions: just 20% more. But over 37% of the applications published were later removed from the Android Market for various reasons, whereas the Apple App Store has removed just 24% of published apps in comparison, as of the end of September.”

The bigger picture here and what most users are probably NOT concern with is that in Q3 of 2011, the active number of apps for Android was 319,161. That number for the App Store was 459,589. Even with all the big gains and strides for Google and Android, there is still a large spread between the two. But really, each has pretty much the same functional apps users enjoy. So why worry about these numbers? For more information, check out the complete press release below.

Android Market reaches half a million successful submissions

37% of published apps have been removed from the Android Market.

The actual total number of applications published on the Android Market leapt to over 500,000 in September 2011. In the meantime, the Apple App Store stands at just over 600,000 successful submissions: just 20% more. But over 37% of the applications published were later removed from the Android Market for various reasons, whereas the Apple App Store has removed just 24% of published apps in comparison, as of the end of September.

Although Apple regularly cleans up its store from inappropriate or outdated content, its active application share still exceeds that of Android. It is likely that the more rigid application submission requirements prevent developers from publishing multiple trial or low quality applications whereas publishers in the Android Market place a lot of market testing, trials, demo and malware content. Over 78% of the apps removed from the Android Market were free, which could mean that publishers put more effort into the applications they place with the pay-per-download business model, thus ensuring that it is kept longer in store.

The share of deactivated apps in the WP7 Marketplace today stands at just 13%. However WP7 Marketplace is a comparably young store and many publishers are still exploring its potential. Fifteen months after its launch (comparable to the WP7 store now), the Android Market similarly had 86% of its apps active and a significant application store clean-up didn’t get started until the end of 2010.

Android developers are significantly more productive than Apple’s. The average publisher on Android has placed more than 6 applications in the Market since launch, compared to just over 4 apps on average that have been published by iOS developers.

Over the past few months, the Android Market has been maintaining an exponential growth, but is still lagging behind the app store market leader, Apple. In Q3 of 2011, the number of active mobile applications in the Android Market stood at 319,161 compared to 459,589 in Apple App store.

Via [BGR]

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