The image you see below is the work of Jonathan Mak Long and it is a fitting homage to a man who was literally the heart of a company, he built it, he saved it, he made it one of the most valuable and innovative companies of the 21st century. Long actually created the image back in August when Steve Jobs announced his resignation from Apple. Back then it received a decent amount of feedback but this week as the news of Jobs passing hit the web like a brick he reposted it and that’s when it went viral. Long took Apple’s iconic logo and replaced the bite with a profile of Jobs, which was cool then but now seems a very appropriate and tasteful way to remember Jobs on every Apple product going forward.
The work of a 19 year old graphic design student from Hong Kong was now being seen everywhere, getting over 10,000 likes and reblogs of his Tumblr site and bringing him more than 180,000 visits in one day. It even showed up as the Twitter avatar of Ashton Kutcher and still is as of the writing of this post. According to Long he created the image because “I wanted to commemorate him. He’s such an integral part of Apple. I thought it would be fitting to include him in the Apple logo. With Jobs gone, Apple is literally missing a piece.” He went on to say that “He had this vision that he was not afraid to commit to. That’s how he broke new ground. His commitment and belief in himself is what inspire me.”
Long has received several job offers as of late but says he hasn’t acted on any of them as he is still a student. He says that he wouldn’t call himself an Apple fanboy, he just got a MacBook Pro last year and doesn’t even have an iPhone. The only downside to creating something like this that may prove to be a truly iconic image is that the odds of doing it twice are slim.
In any case, we really like the image and think that Apple should seriously consider making it their new logo, even if only for a short time. It’s subtle enough that I don’t that it will affect their brand in any way and it would be a nice way to kind of remind folks that while Steve Jobs may be gone, but the vision that he had for the company and the technology lives on. What do you think? We are interested to see how people feel about this.