Lionsgate has announced that it has optioned film rights from Deep Silver to develop a feature inspired by Dead Island, which became a viral media sensation when its haunting, artful trailer launched in February 2011. Despite the numerous issues the game has had since its release, people really were moved by the trailer. Almost immediately after that, rumors spread about a possible movie adaptation but died down until now.
Dead Island was introduced through a teaser trailer that told the story of a family on vacation at a tropical resort who is besieged by zombies. Told in a stark, non-linear fashion, the wrenching trailer captured worldwide fan attention and unanimous critical praise upon its debut, receiving over one million hits in its first 24 hours online, and nearly 10 million views by two days after its debut.
The game centers on vacationers whose island paradise becomes a living hell when a zombie outbreak quickly spreads. Cut off from the rest of the world, the survivors have only the available materials and the island’s natural “weapons” to protect themselves from the viscous and growing legions of the undead. In addition to the award-winning trailer and video game, the Dead Island intellectual property will be simultaneously developed by Deep Silver into forthcoming graphic novels, novels and other extensions. Like the trailer that will serve as its primary creative inspiration, the film Dead Island will be an innovation of the zombie genre because of its focus on human emotion, family ties and non-linear storytelling. The film Dead Island is currently in the early development stage with producers attached. Sean Daniel (THE MUMMY, TOMBSTONE, DAZED AND CONFUSED) will spearhead production through his Sean Daniel Company.