The impending launch of the iPhone 5 should create a new battle amongst the U.S. top three wireless carriers. With Sprint entering the arena, one would suspect that sales at AT&T and Verizon Wireless would suffer, but not so fast my friends. According to AT&T’s CEO Randall Stephenson, they expect the iPhone 5 to do “very well”. Adding that, “Anytime there’s another competitor launching Apple’s hit device, the expectations for what would happen to the carrier that had it before is overblown. The competitive dynamic will be no different than last time.”
Too confident? I don’t think so. If users were going to leave AT&T for a better option, they would be at Verizon Wireless. Maybe this version of the iPhone will only be a refresh for current iPhone owners on Verizon and AT&T, and a defect option for those current users with Android, Windows, and BlackBerry devices. All in all, there is a good chance that customers want leave their carrier. And that’s still a lot of iPhone 5’s sold.
Luckily, that won’t stop the carriers from advertising why an iPhone 5 on their network is better. So expect a war of ads from all three carriers. Maybe a good deal will come out of it, and that makes it good for the consumers.