Madden NFL 12 Sells Through 1.4 Million Copies First Week, MUT Drives Digital Gross Revenue Up 78%

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Madden NFL 12 has sold through more than 1.4 million copies across all consoles in its first week at retail (Aug. 30 – Sept. 5), up 10 percent over last year’s opening week of sales.  Based on internal estimates, digital gross revenue, driven largely by the Madden Ultimate Team (one of my favorite’s) mode, is up 78 percent over last year. One thing to note here is that “sold through” doesn’t mean they sold 1.4 million copies it just means they shipped that many to retail, even with that its still impressive because there had to be enough demand for them to keep getting shipping request.

Among the additional notable accomplishments for Madden NFL 12 in its first week at retail:

  • Madden NFL 12 fans have played more than 5.4 million online connected game sessions since launch; the equivalent of more than 10,000 regular NFL seasons.
  • Madden Ultimate Team has been a big hit, with fans having purchased nearly 200,000 Madden Ultimate Team card and coin packs in the first seven days.
  • EA SPORTS Season Ticket subscribers got a jump on the competition, with early full-game digital access to Madden NFL 12 beginning on August 26.  Fans logged more than four million total gameplay minutes in the early access period.
  • Within its first week on the market, Madden NFL 12 reached the number one top paid spot on the Android market and ranked in the top 10 grossing on the App Store for iOS platforms.

Madden NFL 12 is a great game, most people agree the best in years so if you are on the fence, read our Madden NFL 12 review and then check it out for yourself.

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Lorenzo Winfrey

Lorenzo Winfrey

Editor-In-Chief at ZoKnowsGaming
I am the Co-Ceo of DLT Digital Media. We are a company that is focused on developing new and innovative web properties in addition to developing WordPress based web sites for others. But before I was all that, I was a gamer.
Lorenzo Winfrey