Gamestop Cops To Removing Free Deus Ex: Human Revolution OnLive Coupons In PC Copies, Completely Pulls Game

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When I saw this I couldn’t believe that Gamestop would do something like this but it seems they did. So here’s what happened, apparently Square Enix was shipping every retail PC copy of Deus Ex: Human Revolution (read our review) with a free OnLive coupon for the game in the box. Gamestop noticed this and sent out an internal directive for their employees to open EVERY PC copy of the game, remove the coupon and then close them back up and sell them as new. As you might imagine, customers started to inquire about the missing coupons and at this point Gamestop did something that surprised a lot of people, they completely pulled every PC copy of Deus Ex: Human Revolution off of store shelves.

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For Gamestop’s part, they say they have a clear policy of not promoting competitor’s products but at this point Gamestop has only announced their plans to launch a similar service and does not currently have a comparable offering that is available to the public. The word out of Square is that they are not at issue with Gamestop’s response because they admit to not alerting Gamestop about the presence of the coupons. Honestly, I kind of see Gamestop’s point but not really, as the customer if I can pay for one game and get two I am all for it and I don’t think a retailer has a right to deprive me of getting the most value for my money. In this case though, Gamestop is playing a pretty dangerous game to me because if they pull the coupon and Walmart doesn’t then that might make another retailer a more appealing option to purchase from than them.

All I want to know from you guys is what you think, is this fair or foul? Who’s side are you on, is Gamestop wrong for removing the coupons even though they don’t have a publicly available service that is comparable to OnLive right now or is Square at fault for not telling Gamestop? Let us know in the comments.

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Lorenzo Winfrey

Lorenzo Winfrey

Editor-In-Chief at ZoKnowsGaming
I am the Co-Ceo of DLT Digital Media. We are a company that is focused on developing new and innovative web properties in addition to developing WordPress based web sites for others. But before I was all that, I was a gamer.
Lorenzo Winfrey