GAME has announced a deal with Sony Europe today that will see the video game store chain selling downloadable PS3 games, various DLC and PlayStation Plus subscriptions to customers in-store. Around 42 GAME and Gamestation shops will start selling the various digital items from today but by as soon as mid-September, GAME expects all of its 620 stores in the UK to offer what they are calling the “full range” of over 50 PS3 games. So how exactly do customers get the goods and how much are they going to be sold for? All is revealed in the next paragraph.
We shall begin with how you obtain the digital content you have paid for in store. You will receive a 12-digit code on either the receipt, via e-mail or via text message and once you have this 12-digit it is redeemed online on your PS3 so it is a similar process to how you add money to your account with a PlayStation Network card. Pricing all depends on which title you are buying or buying DLC for with GAME saying that “Every product is individually displayed and marketed with a specific price point”, so for example, the God of War Collection will cost £24.99, whereas the Killzone 3 Steel Rain Map pack will cost £3.99.
It will be interesting to see if this idea takes off and GAME clearly has a lot of faith in the idea as they hope to expand the deal for selling digital DLC in-store to Europe.