HTC has announced a strategic partnership and investment with Beats Electronics LLC., the company redefining the audio market with its iconic Beats by Dr. Dre audio experience. The two fast-growing brands will focus on bringing high performance sound to HTC phones. HTC and Beats have been working together to create superior mobile audio experiences for consumers, which will result in a line of HTC devices integrated with Beats sound innovations, available this fall.
Beats Electronics will continue to operate autonomously — with Jimmy Iovine as chairman and Luke Wood as president and chief operating officer — with its current business partnerships, including Monster Cable Products Inc., HP and Chrysler Group LLC. Iovine also will continue serving as chairman of Interscope Geffen A&M Records.