According to the somewhat intelligent folks, who follow such things, over at Investors.com Netflix could lose almost as many as 2.5 million paying customers in their latest attempt to earn our love (..uh..hate..). If you were unaware, the $9.99 plan which gives you unlimited streaming and one DVD at a time is shooting up to $15.98 a month to thank you for ordering too many DVDSs last year. According to the eggheads, based on recent polls (how scientific!) they estimate anywhere from 12% to 15% loss of customers currently in that plan. (This comes out to about 2 to 2.5 million..there i even did the math for you.) To put it in the type of context that actually matters to Netflix that comes out to about a $240 million annual loss.
Yup, that sounds like a good business move. Me thinks someone is probably already starting to pack up his personal belongings before they get escorted out of the building.