I’m definitely part of this group. A new report by Nielsen shows that over half of Netflix subscribers stream their movie and TV content from a gaming consoles. Even more surprisingly to some is the fact that half of those are using the Wii. Now those of us in the know realize that the Wii could and can be had for such a drastic discount to either the PS3 or Xbox 360 that for a lot of families it becomes the obvious solution and that could account for the large number of users.
The report is based on 12,000 online interviews that were conducted in March. The interviews determined that 25% of Netflix subscribers were using the Wii to stream video content, with 13 percent using a PS3 and 12 percent using Xbox Live for the same purpose. The report follows on a May study that found Netflix usage on consoles was responsible for 20 percent of all North American internet bandwidth usage during peak periods.
I think this is a trend that will continue as people seek to streamline their households and look to make game consoles the center of their entertainment setups thus getting more bang for their buck. The way I see it, why watch my favorite TV shows on my little 15.6’ laptop screen when I can watch it on my PS3 that is connected to my 46’ HDTV. It’s not even a thought. I know that lots of people connect their laptops to their TV and watch that way but for me personally that is just too convoluted and it means I can’t use my laptop for other things at the same time. In the end though, more people still watch Netflix directly on a computer…for now.