Last week 2K Sports announced that NBA 2K12 would have 3 unique covers featuring 3 of the league’s most iconic players. There will be a unique cover featuring Michael Jordan (primary cover) and then two others that feature Magic Johnson and Larry Bird. From the start, people were clamoring about which one they liked best and it seemed to be good times all around. But this is 2K Sports so it can’t be that easy. We have recently learned that there will be no way to specify which cover you want, which is a case like this makes absolutely no sense.
It seems that 2K Sports would rather leave all this up to pure luck and randomness, refusing to let you pick which cover you prefer even if you preorder. Retailers are already posting disclaimers on their websites noting that they can’t guarantee that you will get a specific cover. The problem arises from the fact that all 3 covers have the same UPC which makes it impossible to differentiate which is which until you see them.
Personally, I think 2K Sports is missing a golden opportunity here, I mean they could have slapped the tag “Limited-Edition” on them and charged an extra $5 or $10. Now it seems it is going to be pure luck of draw and some believe it may even hurt pre-order sales as people just wait until the day the game drops to go into the store and see if they can pick up their preferred cover. 2K Sports has not revealed how many of each of the Magic and Bird covers will be produced but it’s safe to say more than a few folks won’t be happy. I can see it now, people going to a place that has the Bird or Johnson covers, picking them up and then posting them on eBay. Just as sure as I am breathing somebody will do this and somebody else who really wants it will buy it.
What do you think, did 2K Sports miss a golden opportunity here or is it just not that big a deal? Personally, I still like the MJ cover the best.