Today .CO Internet S.A.S. announced that Google has acquired the domain name G.CO and will use the URL to more easily connect, communicate and engage with customers by launching an official shortcut for Google’s products and services. They will only use g.co to send you to webpages that are owned by Google, and only they can create g.co shortcuts. That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service. It’s nice to see another company stepping up and doing some new things, for the longest Overstock was the only big company I can remember that was pushing a .co domain with o.co.
Google also noted that there is no need to worry about the fate of goo.gl, they like it and nothing is changing on that front. It will continue to be our public URL shortener that anybody can use to shorten URLs across the web. Look for G.CO shortcuts to start rolling out soon. What do you think, is shorter really better?