Sony’s Welcome Back Program Assisted PS3 Sales

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EEDAR has published a new Retail Buyer Report for July which, using IGN GamerMetric figures, discusses how the ‘Welcome Back Program’ that Sony ran helped boost sales across the PlayStation Network. The report, which can be viewed here(since removed) points out that all four Welcome Back titles: Infamous, LittleBigPlanet, Dead Nation and WipEout, were in the top 25 of consumer reported purchases during June 2011. The report also states 17 percent of IGN users purchased a PSN title during June, which is up 13 percent over March.

psnwelcomeback

Everyone likes a free game

Referring to the 1 percent increase in the PlayStation 3 market share from March 2011, the report argues:

“While this increase in market share is small, the fact that the PlayStation 3 market share increased both with and without the free offerings indicates that the Welcome Back Program likely boosted sales of other paid content, specifically those available either exclusively through download or those that had a physical or digital purchase options”.

I say that surely an increase in sales was to be expected with something as big as the PSN returning after such a long time out and gamers are simply taking advantage of a service returning for their use. The ‘Welcome Back’ titles were obviously going to be in the top 25 consumer reported purchases as let’s face it, everyone loves a free game so perhaps this news isn’t quite as surprising as EEDAR seems to think it is.

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Alex Elliott

Alex Elliott

Senior Writer at ZoKnowsGaming
I'm a big gaming fan who has been playing games since ever since Pokemon Yellow was released in the year 2000. I'm just glad that there are decent rugby games on the PS3 now after years of nothing. I need another Uncharted game...NOW!!!!!
Alex Elliott