Twitter is acquiring TweetDeck, one of the most popular Twiter apps available. In fact it is my personal favorite because it is one of the few apps that let you update your Twitter feed, Facebook wall, and a Facebook page all at once. When you are a site like ours that tries to keep up with our readers across multiple social platforms, TweetDeck is a no-brainer. In the end, the deal cost Twitter around $40 million in a mix of cash and stock.
This deal had been rumored for a while and it was thought that there could end up being a possibly bidding war between Twitter and Ubermedia, who owns several very popular Twitter apps including UberTwitter and Twidroyd. In the end though, I think Twitter decided that it just couldn’t let Ubermedia scoop up yet another popular Twitter app, I mean how could Twitter continue to stand by and let others make much more money off their product than them. Twitter’s biggest problem lately is that other third party developers are doing way more cooler things with Twitter than Twitter.
Hopefully this means that Twitter is finally committed to developing the most innovative features and services for Twitter themselves.