Amazon Kindle Milestones Are Adding Up, Now Selling More Kindle Books Than Print Books

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kindle-with-special-offersThis may very well be the “Year of”. Today, Amazon announced that their beloved Kindle has eclipsed yet another milestone, as it is now selling more Kindle books than print books. Jeff Bezos, Founder and CEO of states that, “Customers are now choosing Kindle books more often than print books. We had high hopes that this would happen eventually, but we never imagined it would happen this quickly – we’ve been selling print books for 15 years and Kindle books for less than four years.”

As far as other milestones the company has recently achieved, Amazon details them in the press release:

  • Since April 1, for every 100 print books has sold, it has sold 105 Kindle books. This includes sales of hardcover and paperback books by Amazon where there is no Kindle edition. Free Kindle books are excluded and if included would make the number even higher.
  • So far in 2011, the tremendous growth of Kindle book sales, combined with the continued growth in Amazon’s print book sales, have resulted in the fastest year-over-year growth rate for Amazon’s U.S. books business, in both units and dollars, in over 10 years. This includes books in all formats, print and digital. Free books are excluded in the calculation of growth rates.
  • In the five weeks since its introduction, Kindle with Special Offers for only $114 is already the bestselling member of the Kindle family in the U.S.
  • Amazon sold more than 3x as many Kindle books so far in 2011 as it did during the same period in 2010.
  • Less than one year after introducing the UK Kindle Store, is now selling more Kindle books than hardcover books, even as hardcover sales continue to grow. Since April 1, customers are purchasing Kindle books over hardcover books at a rate of more than 2 to 1.

We can only say congratulations Amazon! Additionally, we can’t wait to see how successful you make your devices that are rumored to be coming soon. Like the tablet, possible smartphone, etc. For more information, visit

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