The rumors that Amazon was working a tablet have been swirling for months and today we got our clearest indicator yet that this is exactly the case. According to a report by DigiTimes, Taiwan-based notebook maker Quanta Computer has recently received an order from Amazon for its tablet that would see the device hitting 700,000-800,000 monthly order during the peak season. Not only that but the sources say that Quanta plans to start shipping the new devices during the second half of 2011 meaning you could quite possibly own Amazon’s new tablet by Christmas. If it’s true then it’s not surprising that Amazon would choose Quanta to produce its tablets since they are also currently the tablet PC OEM partner for RIM and Sony so they know how to build quality products.
The idea behind the Amazon Tablet is that while Amazon’s Kindle is still producing strong sales, it just hasn’t been able to successfully gain ground in markets outside of North America and Europe. With that being the case it looks like Amazon intends to continue reducing the price of the Kindle in an attempt to attract more demand for the educational and consumer market while using its tablet to go head to head with Apple’s iPad 2. At this point, there isn’t much more known about the rumored device though many assume it will run Google 3.0 (Honeycomb) which is optimized for tablets. Normally, this would be a great thing that the tablet is running Android but so far all the Honeycomb based tablets have been underwhelming with many believing that Google should have waited to release it until it was a bit more polished.
If there is any company positioned to give Apple a run in the tablet market it’s Amazon and they have been laying the foundation for this move for quite a while now. Over the last several months they have launched an Android App marketplace, released Cloud Drive and Cloud player for storing and listening to music and release a Kindle app which just happens to include a version optimized for Honeycomb. It definitely appears that the writing is on the wall and the Amazon Tablet is well on its way to becoming a reality. If the rumors hold that the tablet will hit the market this year then that means that an announcement will have to come here in the next few months.