Amazon.com has just announced the launch of a new membership-only fashion destination, MYHABIT.COM (www.myhabit.com), offering up to 60 percent off hand-picked styles from the most sought after brands. The private sale site offers free, instant membership; fast, free shipping and free returns. The site also features upscale photography and 360-degree video of the clothing on live models, giving customers a unique, improved shopping experience. This site seems very similar to GILT though with the Amazon name behind it I am sure that will make it much more accessible to mainstream consumers. Is there anything Amazon can’t do?
MYHABIT features daily sales beginning at 9:00 AM PT/12:00 PM ET from top brands such as Doo.Ri, Elizabeth and James, Halston and Vera Wang, running simultaneously across women’s, men’s, and children’s departments. Customers can easily browse by department and sale event, and will experience detailed product pages with in-depth descriptions, videos and images with a zoom feature for up-close details.